Ever wondered how a scroll can turn into a sale?

Last week, a new industry report revealed something that should make every brand rethink how we show up online. 77% of retail purchases in India are now influenced by social media. That’s not just awareness. That’s discovery - where consumers first see what they want, long before they decide to buy.

Even more interesting?

• 96% of product discovery happens on Meta platforms – Facebook, Instagram, and WhatsApp.
• Short-form videos aren’t just scrolled – 97% of users watch them daily.
• WhatsApp is now a retail discovery engine – 72% of product discovery happens there.
• People research online and buy offline (or vice versa) – this “phygital” behaviour is real.

This isn't a trend.It's a shift in the consumer journey.

Brands used to depend on search, ads, or storefronts to be found. Today discovery begins with emotion, conversation and content that feels real. A video that makes someone pause. A message that feels personal. The recommendation from someone they trust.

Here’s the twist:

Your customer might not tell you where they discovered you. But the first spark? Most likely came from a social feed, story, reel, or message.

At EnGrand Creative Studio, we don’t just create content. We create moments worth stopping for moments that turn discovery into desire, and desire into choice.

If your brand isn’t being found where people spend their attention, you’re missing more than clicks. You’re missing conversations. You’re missing connections. You’re missing sales.

Let’s rethink discovery. Let’s make content that doesn’t just show your brand - it pulls customers in.

ᴄᴜʀɪᴏᴜꜱ ʜᴏᴡ ʏᴏᴜʀ ʙʀᴀɴᴅ ᴄᴀɴ ᴛᴀᴘ ɪɴᴛᴏ ᴛʜɪꜱ ꜱᴄʀᴏʟʟ-ᴛᴏ-ꜱᴀʟᴇ ᴊᴏᴜʀɴᴇʏ? ʟᴇᴛ’ꜱ ᴛᴀʟᴋ

Source: Meta & Retailers Association of India report via IANS.